Integrating Enduring Business Rules & Modern Tools - - - From Insight to Impact
Craig Binkley - Founder, BinkThink Strategy Group
40+ years experience from Coca-Cola to CEO and board roles.
Bringing real operating experience and learning to every engagement.
Pragmatic approach. Proven results.
About Us
Broad Experience & A Network of World-Class Resources
For 40+ years, I've operated at the intersection of world-class marketing, growth strategies, and real business results — from leading brands globally at The Coca-Cola Company to building global consulting practices to serving as CEO and board member for companies navigating transformation.
My core belief: the enduring principles of marketing and business strategy aren't industry-specific — they're universal. Whether the client is a Fortune 100 CPG giant, a financial services firm, a B2B technology company, or an emerging brand, the frameworks that drive growth are the same.
The context changes and the tools continually evolve. The discipline doesn't.
BinkThink is the practice built around that belief — a partner for companies and boards who want proven principles applied with modern tools, driving
From Insight to Impact.
Why BinkThink
BinkThink draws on a career spent operating where enduring business principles meet modern execution across industries on a global scale:
- Client-side leadership at The Coca-Cola Company, building the marketing and brand growth discipline this practice is built on
- C-suite consulting to clients ranging from global Fortune 500 CEOs and CMOs to small businesses, proving these approaches translate across industries and company types
- Senior strategy leadership at one of the most modern advertising agency networks, working at the leading edge of MarTech and AdTech transformation
- CEO of a multi-award-winning global research agency, sharpening a first-hand view of evolving consumer behavior
The result: a blend of proven, enduring principles and modern, digital business approaches that drives growth from
Insight to Impact.
How We Engage
- Client project engagements — applying business, marketing and brand strategies with pragmatic recommendations to drive growth from Insight to Impact
- Outsourced senior management roles — driving transformation from inside client organizations
- Board of Directors and Board of Advisors positions
- Business development introductions across a broad network of C-suite colleagues